Top 6 Reasons: Why Mobile Apps Are Important For Every Business

 

The modern era deals with faster technology that is to be held online and on mobiles. It is impossible to think about living without smartphones. Also in the current scenario, all the work such as official meetings, education, accounting, etc is being conducted online and through mobile apps.

Mobile phones have changed the lives of the people as it has made life easier. Smartphones and their applications have altered the way of living of the people.

Thus we require things which give comparability to us as the mobile applications proved to provide more portable services to us. This is the most effective reason that you just need the mobile application so for providing the portable services to the clients. As this will help in reaching you more and more clients.

The business can be enhanced by reaching more and more clients via mobile applications. It is the best medium to get in touch with clients. Indeed several small businesses are too involved in making mobile applications so to get in touch with their customers.

Mobile app development organizations: This helps in building more effective enterprise mobile applications to assist the clients and achieve their goals. One needs to laid on these steps prior to select the mobile app development companies.

Your rivals will get an additional benefit on you if you will not choose to build your business mobile application and also it will give an outdated look also it reduces the customer and thus fails to connect the new user. Hence the sales of your business will get decreases.

Top Reasons why mobile apps are important For Every Business

In this section, you will find out the importance of mobile development for your business that will play a critical role in developing the business.

1. Enhances the awareness of the brand

The mobile application provides you the effective brand awareness among the people. It the most reliable service to the business and brand. It will act as a showcase for your product. The brand presence will enhance the sales of the product.

For getting the advantages of the mobile application for brand awareness you must have to build an application that is branded and has an effective design along with which it serves the customers.

2. Enhance Business Growth & Sales

In the market, businesses are commonly being searched out so to implement mobile application development plans for their marketing campaigns. The mobile application will help in enhancing the growth in lesser time as everything will be regulated through mobile apps and this will enhance the revenue and growth of the company.

3. Relation with Target Audience

The study shows that people give more time on their mobile phones rather than to the outside world. You should have to understand that people spend much more time on mobile unknowingly and thus businesses reach out more to it through this.

As people spend much more time on the mobile application to avail the services thus it is simple to interact with the target audiences via mobile applications. It is furthermore important that your business should have a mobile application so that it will show their products to the visitors and in turn, it will prove to be fruitful for you. It is the simplest technique to cover various types of customers with a large number.

You can add various attractive objectives to your mobile application so that visitors come and download your application things such as discounts, bonuses.

4. Get in touch with the social media audiences

There are various mobile applications whose credentials permit the users to login via other social media channels. This will enable you to reach the maximum clients that were your target. Also, it is more important to get connected to the social media platform because most individuals have accounts on social media.

5. An excellent method to Market Your Brand

Advertising is the best mobile app brand strategy to promote out your brand but nowadays people are not moving their eyes from the mobile. Moreover, you can find out numerous mediums of advertising on your smartphones. You can distribute press releases and publish news on particular origins. It can be used to develop brand awareness through various marketing channels.

6. An effective method to Track Valuable Analytics

In the present environment to monitor business analytics is one of the benefits to get a mobile application for business purposes. Information can easily be collected about the growth of the business for analyzing the number of visitants, time consumed on each part of the application, most seen products, and many other elements.

From this method of monitoring the owner of the business will get to know the interests of the users on your mobile app which tells you that client is the only key to success.

Originally Published At: Medium

Impact of Voice Searches on SEO

As per the needs of the users, developments are made in the market. Whether it is online or offline. All these developments in the online world make the game of digital marketing a lot harder. With every new year, there come some new technological advancements. A similar advancement is the voice search feature and is very popular nowadays. It is “The New-In” of the online market. A lot of people of all age groups really like it and are using this feature.

Nowadays, Search Engine Optimisation (SEO) is becoming a very popular method of digital marketing day-by-day. But this fast-growing use of voice search can affect the SEO process .The Seo companies are suggested to keep out an eye for these changes and be ready for it.

Voice Searches and SEO

Voice is affecting the SEO functions in the following ways:

• Natural Language Barriers

The voice feature works on decoding the natural voice a human being. It works like you are talking to another human being. This creates barriers for the SEO to work as in language different types of words are being used by different people and the SEO will have to be developed in such a way that it shows the required results every time despite the difference in words.

• More Keywords

Voice feature uses more than three of four keywords unlike the search on the web through keyboard. The SEO will be required to use long-tail keywords to cover a wide area to cater best conversations and provide accurate results.

• Question Words are used

The voice search generally starts with question words like what, when how, etc. but in keyboard searches, only specific words are used instead of question words. The SEO will have to be adjusted according to the question words and provide a relevant answer to the questions asked.

• Semantic Searches

The semantic technique of search provides answers according to the real requirement of the person asking instead of focusing on the keywords only. The Seo will be required to provide answers according to the voice search using this method. Google’s AI, RankBrain is a good example of this as it tries to come up with accurate answers according to the words and phrases used by the person.

• Local Searches

People are considered to use voice search mainly for local searches. The chances of using voice are three times for the local searches. The SEO will be required to show the answer locally too as more than half of the voice search users find local businesses through voice search only.

• Search Engine Result Pages (SERPs)

More than two-thirds of the voice search result will be including the top three heads in the search engine, but those three can not be considered the best answer of the search so the SEO will have to optimize the results in such a way that it is reliable rather than focused on that top section.

• E-Commerce

The customer is most likely to make more and more purchases using the voice search. Almost 60% of voice users use it for the sole purpose of purchasing. So digital assistants will be required to be set up by the SEOs to facilitate this task.


Solution

Below are some basic methods that are used by various SEO and are helpful for you:

• Prioritize quick-load websites, optimized images, compressed files, etc.
• Optimized content with long-tail keywords.
• Use less featured snippets, more identifiable extracts.
• Schema Markup and Structured Data means more info.
• Use services like Google My Business to get more results locally.
• Using high-quality links improves domain.

The voice search is definitely going to affect SEO. Voice search is being used widely so it is suggested that you take steps to embrace this change. You still have the time to improve your business according to the developing needs of the users.

The Guide to Hire The Right Web Design Agency

Are you looking for a web design company in vancouver for your business? Do you want to understand the right approach for hiring the best web design agency for the best results?

Then, you’re in the right place.

Having a strong web presence is one of the crucial steps in creating a successful online business. No matter if you’re already running a local business or starting a new company, ensuring a good online exposure for your company, products, and services is vital for future success.

To ensure your business has a strong web presence and that it becomes readily available to the target audience online, the first step is to create a wonderful website. A powerful, good-looking and user-friendly website will not just promote your brand in the online space but also enable you to acquire new customers and sell your products/services to them in an efficient manner.

Now comes the hard part. How to get a website for your business. Should you hire a web design agency or hire an in-house designer or team? These two are the most common options for website design and have their own cons and pros. Let’s have a look.

Web Design Agency Vs. In-house Web Design Team

When outsourcing a web design agency, you can get better resources, equipment along with a more experienced, quality design team in your budget. The only disadvantage is the limited reach and lack of communication, which too can be improved by hiring a good web design agency.

On the other hand, hiring a full-time, in-house web design team can be a costly and time-consuming affair, as you’ll have to manage the team yourself or hire someone to do it as well as pay them a fixed, regular salary, irrespective of the number of hours they actually work.

Depending on what type of business run or what your individual requirements and goals are, either of the above options can fit right for you. If you’re going with the outsourcing option, here are some tips to help you find and hire the best web design agency for your business.

1. Understand your requirements & budget

Before you go out and start searching for a web design agency, it’s important that you have your requirements sorted out, as it will make it easier to choose the right provider. First of all, you need to figure out the scope of your web design project and exactly how many people you’ll need for that. The team may include website designers, web developers, graphic designers, copywriters, SEO experts, managers, etc.

Hiring a team with a professional web design agency would be the most affordable and convenient option rather than hiring individual team members.

2. Talking to the prospects

Talking to a prospect web designer or agency is the most vital step. This is where you get the opportunity to figure out whether or not the particular provider is the right fit for your needs. Here are some things you can (& should) talk about with a potential web design agency.

Discuss their expertise & experience

How much experience the company has in the field of web design will decide how well they are able to understand and meet your specific needs. Also, you need to check whether they have the right expertise or skills to do your project.

Ask for work samples

Checking the previous work samples, web designs, and portfolio is a nice way to assess the skills of a prospect. There is no better proof for a web designer to show his creativity to a new client than a ready made portfolio of all their previous work. Be sure to ask for it when interviewing a web design agency. Check if they have worked on any projects that match your own project scope.

Check previous clients/references

Reading the client testimonials or reviews will help you check the credibility of the company. What the clients liked about the company and what went wrong (if anything) when working together. You can ask the company directly for references and then reach them on call to know more about their experience with that agency.

Communication and support

One of the few things that can go wrong when working with a remote web design agency is the level of communication, so make sure that you have cleared that out first. You should be able to get in touch with your design team as and when you need it. Also, they should keep you updated with the process, ideally through a dedicated manager. A good web design agency will have no problem converting that.

Enquire about SEO

SEO is a crucial part of any website design campaign, as it helps make your website friendly to the users as well as search engines. So, it’s the best deal if you could find a web design agency that also provides SEO services, or at least offers SEO-optimised web designs.

Some of the things that make web design SEO-friendly include mobile responsiveness, keyword-rich content, easy navigation, inter-linking, optimized URL, image optimization, etc.

3. Finalizing the deal

If you manage to find a prospect that is as good as they sing in songs, don’t wait to hire them. Just make sure to not get into any long term agreement that you later may find difficult to get out from. Read the agreement terms carefully before signing anything. Also, carefully consider all the hiring options and choose the one that best fits your needs and budget.

Most companies will allow you to change these terms later, depending on your needs at the time, so, just buy what you need for now.

Conclusion

When all is said and done, it’s you who has to figure out what’s the best for your business and which web design agency can help you achieve that. Use these tips for selecting the right web designer for your business. Remember, the trick is to ask as many questions as possible and be wise in your selection.

Top Web Development Trends To be followed in 2020

In recent years, many changes have taken place in the field of web development and the year 2020 would be no different. The changes we would be seeing in this year would leave a greater impact in the field of digital marketing and especially on the rankings of your websites in the search engines.

Over the years many different trends took place which was inspired by various industries in the market and quality web development companies in Vancouver are imbibing these trends efficiently. However the following trends would impact all the industries operating online in one way or the other and to remain ahead of the competition you have to include these in your SEO strategies.

Progressive Web Apps (PWA)

 

The faster the better, PWA is a significant change that is useful for the users as it provides them with the mobile app like experience which increases user satisfaction by creating a whole new web experience for users.

Responsive websites

The users may come in contact with your website on any platform (smartphone,tablets,desktops) and if your site is not responsive to any one of these platforms you may be missing out on a greater portion of business especially in the year 2020, as people or the leads, may come at any point of time and from any device. Thus, you need to create a responsive website to not to miss out on any business opportunity.

Accelerated Mobile Pages

Due to increase in the shift of users towards mobile browsing, Google is putting more emphasis on AMP's. A website having an AMP has many benefits as against the sites with non-AMP as it saves the important time of the users to a great extent.

Voice Search Optimization (VSO)

Voice search is a trend that an SEO specialist cannot afford to overlook as the future is VOICE SEARCH and most of the searches would from the users would take place over the voice assistance only.

Therefore, it is better to include the VSO to stay ahead of the competition as many have not still acknowledged the use of voice in the search.

Chatbot Interaction with the use of AI

Users, especially the right traffic which is there for a specific need of a product or service require an interaction to resolve the obvious queries at the same time. These chatbot solves these queries to a certain extent.

Also, they are beneficial in capturing the nominal data of the users as well which would then be helpful in the conversion.

Advantages of hiring a web design company in the year 2020

One of the important expects of a business in the year 2020 is the look and feel of its business website. A customer wants a hassle-free and simple yet unique website experience whenever he or she visits it to purchase an item or to enquire about it.

In comparison to a novice website designer, it is better to hire the designing services from companies like SAG IPL which is a leading web design company in Vancouver. It would not only help you in designing a unique website design but also would save your time and effort as well.

A professional web design company like SAG IPL provides you with the following advantages:

1) Unique design

An expert web designer would create a website that would be very different from the ones in its niche to attract the customers at first sight. Which would help businesses to retain the traffic on the website that would increase the chance of conversion.

2) Professional web experience
 
Hiring a web design company helps in creating a professional website that would include all the possible call to actions which are a miss in the design of a novice web designer's website. It is very important to have a professional look and feel to a business website as many times it is the first point of interaction for potential customers.

3) Improved user experience

A professional web design agency serves to improve the quality and functionality of the website which helps in improving the user experience. It also performs regular speed and responsive checks of a website on various platforms in order to serve a diverse audience on different devices.

4) Better visibility

It is very important for the businesses to showcase their products or services to the relevant audiences and these web design companies with their SEO services help your business to perform better in the search results, as it does not matter how good the design of your site may seem unless and until the potential customer reaches it.

5) Competitive advantage
 
Many companies are still not using the services of web design companies and are running the same old monotonous websites for their businesses.
A website with better design and feel will definitely provide you with a competitive edge as people now prefer the companies which are better in quality in every aspect.

Why Hiring an SEO Expert is important for your Business in 2020?

Have you ever wondered about hiring an SEO company or an expert for your business? Well you should if you haven’t till now as in this technical age, utilization of the internet has greatly influenced the generation of leads for the businesses. Every company is small or the big is indulged in increasing its presence around the world.

Hiring an SEO company would greatly help you to improve your organic reach to your customers and also improve your authority among your competitors. SAG IPL a leading SEO company in Vancouver has benefited many such businesses in moving ahead of their competition. The company provides its cost-effective services in Vancouver as well as across all Canada saving a lot of time and effort to such businesses.

Let us now have a quick look at the advantages that these SEO companies have on these businesses:

1) Improved website performance


The search engine optimization companies optimize your website for your niche and improve the ranking to a great extent. An SEO expert makes the necessary changes to your websites such as optimizing the content, optimizing the speed, including the important meta tags, etc.

2) Lead Generation

One of the biggest benefits of hiring an SEO company in Vancouver is the possibility of the amount of business it can generate by extracting leads through improved search engine rankings. The leads are then converted by the sales team.

3) Improved Profits

Although, the major positive results through search engine optimization take time in taking effect but slowly and gradually the investment in hiring an SEO agency would show a positive effect on the profits of the business.

4) Long Term Effect

As opposed to publishing google ads, SEO is a technique that shows the long term effect on the business as it increases the authority among the competitors which in turn builds the trust of customers in the company.
 
5) Keep you ahead of Competition

Even today, many small business firms of a different niche are not spending enough on SEO as they rely mostly on offline sales but those who understand the importance of search engine optimization are slowly overpowering such businesses.

Therefore, a professional SEO expert can bring you results which you could never obtain with a novice digital marketer, so it is very important to hire an SEO company such as SAG IPL which could provide your business website with the 360-degree solutions.

Basic Principles Of a Responsive Web Design

Responsive website architecture is an extraordinary answer for our multi-screen issue, yet getting into it from the print point of view is troublesome. No settled page measure, no millimeters or inches, no physical limitations to battle against. Outlining in pixels for Desktop and Mobile just is additionally the past, as an ever increasing number of devices can open up a site, therefore a web design company in vancouver such as SAG IPL can greatly help in creating a responsive website. Let us now, clear up some fundamental standards of responsive website architecture here to grasp the liquid web, rather than battling it. To keep it straightforward we'll concentrate on designs (yes, responsive goes path more profound than that and on the off chance that you need to take in more this is a decent begin).

Responsive versus Adaptive website composition

It may appear the same however it isn't. Both methodologies supplement each other, so there is no set in stone approach to doing it. Give the substance a chance to choose.

The stream

As screen sizes get to be distinctly littler, content begins to take up more vertical space and anything beneath will be pushed down, it's known as the stream. That may be precarious to get a handle on the off chance that you are utilized to outline with pixels and focuses, yet bodes well when you get accustomed to it.

Relative units

The canvas can be a desktop, portable screen or anything in the middle. Pixel thickness can likewise fluctuate, so we require units that are adaptable and work all over. That is the place relative units like percents prove to be useful. So making something half wide means it will dependably take half of the screen (or viewport, which is the measure of the opened program window).

Breakpoints

Breakpoints permit the format to change at predefined focuses, i.e. having 3 sections on a desktop, however just 1 segment on a cell phone. Most CSS properties can be changed starting with one breakpoint then onto the next. Typically where you put one relies on upon the substance. In the event that a sentence breaks, you may need to include a breakpoint. Be that as it may, utilize them with alert – it can get untidy immediately when it's hard to comprehend what is affecting what.

Max and Min values

In some cases it's incredible that substance takes up the entire width of a screen, as on a cell phone, yet having a similar substance extending to the entire width of your TV screen frequently has less rhyme or reason. This is the reason Min/Max values offer assistance. For instance having the width of 100% and Max width of 1000px would imply that substance will fill the screen, however, don't go more than 1000px.

Settled articles

Keep in mind the relative position? Having a considerable measure of components relying upon each other would be hard to control, in this manner wrapping components in a compartment keeps it way more justifiable, perfect and clean. This is the place static units like pixels can offer assistance. They are helpful for the substance that you would prefer not to scale, similar to logos and catches.

Versatile or Desktop first

In fact, there isn't quite a bit of a distinction if a venture is begun from a littler screen to a greater (versatile first) or the other way around (desktop first). However, it includes additional restrictions and helps you settle on choices on the off chance that you begin with the portable first. Regularly individuals begin from both closures immediately, so truly, go and see what works better for you.

Web fonts versus System text styles

Wanna have a cool looking Futura or Didot on your site? Utilize web fonts! Despite the fact that they will look dazzling, recollect that each will be downloaded and the more you'll have, the more it will take to stack the page. Framework text styles then again are extremely quick, aside from when the client doesn't have it locally, it will fall back to a default textual style.

Bitmap pictures versus Vectors

Does your symbol have the parcel of points of interest and some favor impacts connected? On the off chance that yes, utilize a bitmap. If not, consider utilizing a vector picture. For bitmaps utilize a jpg, png or a gif, for vectors the best decision would be an SVG or a symbol textual style. Each has a few advantages and a few downsides. However, remember the size - no photos ought to go online without advancement. Vectors then again regularly are little, yet some more established programs won't bolster it. Likewise, on the off chance that it has heaps of bends, it may be heavier than a bitmap, so pick astutely.