In recent years, many changes have taken place in the field of web development and the year 2020 would be no different. The changes we would be seeing in this year would leave a greater impact in the field of digital marketing and especially on the rankings of your websites in the search engines.
Over the years many different trends took place which was inspired by various industries in the market and quality web development companies in Vancouver are imbibing these trends efficiently. However the following trends would impact all the industries operating online in one way or the other and to remain ahead of the competition you have to include these in your SEO strategies.
Progressive Web Apps (PWA)
The faster the better, PWA is a significant change that is useful for the users as it provides them with the mobile app like experience which increases user satisfaction by creating a whole new web experience for users.
Responsive websites
The users may come in contact with your website on any platform (smartphone,tablets,desktops) and if your site is not responsive to any one of these platforms you may be missing out on a greater portion of business especially in the year 2020, as people or the leads, may come at any point of time and from any device. Thus, you need to create a responsive website to not to miss out on any business opportunity.
Accelerated Mobile Pages
Due to increase in the shift of users towards mobile browsing, Google is putting more emphasis on AMP's. A website having an AMP has many benefits as against the sites with non-AMP as it saves the important time of the users to a great extent.
Voice Search Optimization (VSO)
Voice search is a trend that an SEO specialist cannot afford to overlook as the future is VOICE SEARCH and most of the searches would from the users would take place over the voice assistance only.
Therefore, it is better to include the VSO to stay ahead of the competition as many have not still acknowledged the use of voice in the search.
Chatbot Interaction with the use of AI
Users, especially the right traffic which is there for a specific need of a product or service require an interaction to resolve the obvious queries at the same time. These chatbot solves these queries to a certain extent.
Also, they are beneficial in capturing the nominal data of the users as well which would then be helpful in the conversion.
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