Impact of Voice Searches on SEO

As per the needs of the users, developments are made in the market. Whether it is online or offline. All these developments in the online world make the game of digital marketing a lot harder. With every new year, there come some new technological advancements. A similar advancement is the voice search feature and is very popular nowadays. It is “The New-In” of the online market. A lot of people of all age groups really like it and are using this feature.

Nowadays, Search Engine Optimisation (SEO) is becoming a very popular method of digital marketing day-by-day. But this fast-growing use of voice search can affect the SEO process .The Seo companies are suggested to keep out an eye for these changes and be ready for it.

Voice Searches and SEO

Voice is affecting the SEO functions in the following ways:

• Natural Language Barriers

The voice feature works on decoding the natural voice a human being. It works like you are talking to another human being. This creates barriers for the SEO to work as in language different types of words are being used by different people and the SEO will have to be developed in such a way that it shows the required results every time despite the difference in words.

• More Keywords

Voice feature uses more than three of four keywords unlike the search on the web through keyboard. The SEO will be required to use long-tail keywords to cover a wide area to cater best conversations and provide accurate results.

• Question Words are used

The voice search generally starts with question words like what, when how, etc. but in keyboard searches, only specific words are used instead of question words. The SEO will have to be adjusted according to the question words and provide a relevant answer to the questions asked.

• Semantic Searches

The semantic technique of search provides answers according to the real requirement of the person asking instead of focusing on the keywords only. The Seo will be required to provide answers according to the voice search using this method. Google’s AI, RankBrain is a good example of this as it tries to come up with accurate answers according to the words and phrases used by the person.

• Local Searches

People are considered to use voice search mainly for local searches. The chances of using voice are three times for the local searches. The SEO will be required to show the answer locally too as more than half of the voice search users find local businesses through voice search only.

• Search Engine Result Pages (SERPs)

More than two-thirds of the voice search result will be including the top three heads in the search engine, but those three can not be considered the best answer of the search so the SEO will have to optimize the results in such a way that it is reliable rather than focused on that top section.

• E-Commerce

The customer is most likely to make more and more purchases using the voice search. Almost 60% of voice users use it for the sole purpose of purchasing. So digital assistants will be required to be set up by the SEOs to facilitate this task.


Solution

Below are some basic methods that are used by various SEO and are helpful for you:

• Prioritize quick-load websites, optimized images, compressed files, etc.
• Optimized content with long-tail keywords.
• Use less featured snippets, more identifiable extracts.
• Schema Markup and Structured Data means more info.
• Use services like Google My Business to get more results locally.
• Using high-quality links improves domain.

The voice search is definitely going to affect SEO. Voice search is being used widely so it is suggested that you take steps to embrace this change. You still have the time to improve your business according to the developing needs of the users.